Animal Watch Advert
To celebrate their 20th Anniversary Animal produced a watch that was rooted in their heritage but with modern technology. Animal became famous originally for their velcro watch straps that stood up in wet conditions for surfers. The “Pipeline” watch delivered high technology tide movement with the versatility of an interchangeable strap for use both in and out of the water, giving surfers one watch that could look good on the waves or on the streets. The project included concept creation, art direction, retouching and design.